Juergen Nerger +49 40 8195150
I started directing in Stockholm, Sweden and shot more than 100 films for the Scandinavian and North American Market. Mainly advertising films, but among them were TV series and feature films as well. Projects across the rest of the world ensued and since 2007 I live and work in Hamburg. I had the opportunity to produce films for a variety of major brands such as BMW, Mercedes Benz, Porsche, Coca Cola, Bacardi, and Panasonic, for which I was internationally recognised with a number of awards at ADC New York, Europe, and Germany, Cannes Lions, Clio, and LIAA among others.
Throughout these many productions my work has been marked by a guiding principle: never repeat yourself. Not thinking outside the box fosters prejudice and clichés. Details are overlooked and people lose their dimensions. This is particularly tragic in the context of filmmaking.
I approach every film in a unique way and my approach is driven first and foremost by the story and its underlying subject matter. And this should not always be one and the same. I must be able to recognise the potential, which should immediately give way to a process and culture of exchange with everyone involved because film means constant development until the finishing touch. Someone who watches showreels back-to-back, hoping to find exactly what to make or order next, will never be able to create something truly new and remarkable.
And just because one has shot five action-packed and loud automotive films, it does not mean one is no longer in command of quieter notes, comedic timing, or tasteful food films. On the contrary. The more diverse the director is in experience and content, the better he becomes at adapting and transferring this experience to new projects. That, I am certain of. In other words: I’m fuelled by the challenge, the next topic, the new project, in which I have to fully invest myself.
The technical side of production does not excite me any less than the aesthetics of a project. I am fascinated by the rapid developments in post-production and interactive and digital media and formats, which I work on advancing at my own animation design firm GUN. My passion for art and design comes to fruition at the multi-disciplinary think tank GUDBERG NERGER, a company of 12 employees, with whom I realise design projects and run a gallery, shop, and publishing house. This line of work benefits each and every one of my film projects because I can persistently draw from these experiences and their project content.
My website showcases a few select and diverse projects, which exhibit all of what I’ve described above. Upon request I am happy to show more of my work.
NEW! NEW! NEW!
BOSCH Unlimited 8
For Ten11 agency and 539090 filmproductions i directed the worldwide launch campaign for the BOSCH Unlimited 8. Power when you need it!
Ever heard of the Anniversary Festival? For the Mercedes Benz Sprinter Edition Model, Hamburg creative agency LLR wanted to build the vehicle a monument. As a real workhorse. The claim ‘Everybody parties, only one is driving’ was turned into a 69 second tribute to the car, created at a music-festival with 20.000 visitors, all shown in one excessive bullet time moment.
AMG – RANGE OF PERFORMANCE
AMG – RANGE OF PERFORMANCE
For Stuttgart based Production Staud Studios and the client AMG I directed this film. Driving performance, car choreography and a lot of fast cars on a small stage. Perfect!
PORSCHE 911 TURBO – THE BENCHMARK
The best places on earth collected under one roof. Inspired by the world´s best cuisines and chefs, ragardless of whether they originate in spectacular restaurants or fascinating families i filmed and directed a bunch of episodes for the first KITCHENS season „Asia“. There are countless places all over the planet with unconventional approaches that warrant a closer look.We did look closely. And we are planing to stay on the lookout – on journeys across all continents that we capture on pictures and film.
The are only a few brands in the world that became cult. Steiff is one of them. Millions of people around the world can tell a personal story about his/her own cuddly toy with the button on the ear. A few of these moments you´ll find in the trailer for the series „Moments of happiness“.
HelloFresh provides a flexible food and recipe subscription that allows customers to conveniently discover and enjoy fresh, delicious home-made meals. Nothing against a fresh looking food commercial!
I started directing in Stockholm, Sweden and shot more than 100 films for the Scandinavian and North American Market. Mainly advertising films, but among them were TV series and feature films as well. Projects across the rest of the world ensued and since 2007 I live and work in Hamburg. I had the opportunity to produce films for a variety of major brands such as BMW, Mercedes Benz, Porsche, Coca Cola, Bacardi, and Panasonic, for which I was internationally recognised with a number of awards at ADC New York, Europe, and Germany, Cannes Lions, Clio, and LIAA among others.
Throughout these many productions my work has been marked by a guiding principle: never repeat yourself. Not thinking outside the box fosters prejudice and clichés. Details are overlooked and people lose their dimensions. This is particularly tragic in the context of filmmaking.
I approach every film in a unique way and my approach is driven first and foremost by the story and its underlying subject matter. And this should not always be one and the same. I must be able to recognise the potential, which should immediately give way to a process and culture of exchange with everyone involved because film means constant development until the finishing touch. Someone who watches showreels back-to-back, hoping to find exactly what to make or order next, will never be able to create something truly new and remarkable.
And just because one has shot five action-packed and loud automotive films, it does not mean one is no longer in command of quieter notes, comedic timing, or tasteful food films. On the contrary. The more diverse the director is in experience and content, the better he becomes at adapting and transferring this experience to new projects. That, I am certain of. In other words: I’m fuelled by the challenge, the next topic, the new project, in which I have to fully invest myself.
The technical side of production does not excite me any less than the aesthetics of a project. I am fascinated by the rapid developments in post-production and interactive and digital media and formats, which I work on advancing at my own animation design firm GUN. My passion for art and design comes to fruition at the multi-disciplinary think tank GUDBERG NERGER, a company of 12 employees, with whom I realise design projects and run a gallery, shop, and publishing house. This line of work benefits each and every one of my film projects because I can persistently draw from these experiences and their project content.